He is the man who brought the Alpha male back into Hollywood Movies.
A powerful screen persona and hot male sex appeal defines the man who has turned out to be the most successful James Bond in history.
But here is a change that comes as a bit of a shock.
Actor Daniel Craig's new blonde hairstyle looks incredible. Its like he may have used some golden dye after he appeared with a new short bleach blond haircut on the set of his new film.
New movie project. The James Bond actor, 48, is working in Atlanta, Georgia on Logan Lucky a movie in which Two brothers attempt to pull off a heist during a NASCAR race.
But his cropped cut and striped trousers are a million miles away from his style playing suave 007 on the big screen.
He has an interesting cast working with him. Craig is starring alongside a cast that also includes Riley Keough, the granddaughter of Elvis Presley, and Adam Driver.
The movie is expected to be in cinemas in 2017.
Craig, who seems set to have filmed his final Bond movie, has also signed up for a US TV series called Purity.
Based on Jonathan Frantzen’s novel of the same name, it is billed as a a “morally complex story of youthful idealism, extreme loyalty and cold-blooded murder.”
It will begin production in 2017 and will air in two instalments over the course of two years, according to US industry website Deadline.
Will Daniel Craig be back as James Bond?
We really wish he would, but we'll just have to wait and see.