His name is Ryan and he is the 6 year old YouTube star who makes millions of dollars every year. And how does this amazing kid do this? By reviewing toys on a multi million subscriber channel hosted on the popular video sharing site.
Ryan, is actually the "host" of Ryan ToysReview, a toy-review channel on YouTube which has been running for a over two years now. Amazingly, at that tender age, he is also reportedly a multi-millionaire!
A one kid show? Certainly not! Don't let your heart skip a beat. The kid isn't running this solo. He is the star of the show, but It's a family-run YouTube channel.
And it's a super popular channel. According to Forbes, in 2017 Ryan ToysReview generated around $11 million pretax. The impressive earnings for the year shot Ryan comfortably into the annual list of the highest-earning YouTube celebrities.
The annual earnings of $11 million tied Ryan ToysReview with YouTube Comedy Channel king Smosh for eighth place on the Forbes highest earning list.
Last year, The Verge profiled the successful channel and Ryan's parents. The pair who have shot and produced the show frequently have been releasing videos since the ToysReview started back in March of 2015.
Yes, your math is correct. The account began when Ryan was a tiny 4-year-old who just happened to be a big fan of toy-review videos. Incredibly, at that age he was the one who asked his parents why he couldn't also review toys on YouTube like the shows he watched. Fortunately they listened to his Idea and kicked off production.
It didn't start off with a bang. Ryan's excellent idea did materialize into a a show, But it started out slowly. It wasn't until July of the same year, that one of the videos went viral. The footage featured Ryan opening and reviewing a "Gaint egg surprise" box that contained over 100 toys from Pixar's "Cars" series. The video is a hit till date and It currently has close to 800 million views.
And things got better. The subscriber base started to grow rapidly and the money really began to roll in. These days, The channel mostly reviews new toys or kids' food products, and the videos usually feature the same earnest and enthusiastic commentary from Ryan that endeared him to fans from the start. His parents continue to give him off-camera guidance of course.
When I said the money was rolling in, I wasn't kidding about that. According to The Verge, the channel's viewership is at a high and currently boasts of a audience that's 10 million subscribers strong. This mega fan base translates to around $1 million a month in advertising revenue alone. That's no small thing, especially for a star that's still so young and a show that's even younger.
Ryan has become an inspiration to many who see how young he is, and how hard he works. Who knows—if he keeps this up he might just become one of the all time YouTube greats. He is a remarkable boy. And we wish him even more success in his toy review Show.